Eight More Days to Apply for Tourism District's $20,000 in Grants

Think your event will draw in day trippers or tourists? Show the judges you can use their money effectively and you might earn their support.

As much hard work as volunteers put into some of Coronado's signature events – from the April flower show to the kickoff to the holiday season – labor isn't all that's needed.

Cash helps too.

Whether it's for promotion, obtaining sponsors or expansion, the Coronado Tourism Improvement District is trying to help by issuing grants for projects that bring paying customers into the community, whether from San Diego or farther afield.

The grant program, in its third year, is open through June 20, and Todd Little, the organization's executive director is urging everyone to apply (see media box for forms).

The district's board, he said, is looking for an idea that “has tremendous potential for driving tourism.”

That means just because you're not part of one of the community's most well-known events, you have a shot, if you have a good vision and a solid plan to see it through.

“All organizations that have an event – you should at least try,” Little said.

The , which each received $4,000, included:

  • the Holiday Open House, one part of the community's Christmas events
  • the Community Art Walk
  • the Coronado Holiday Cup soccer tournament
  • Nations of San Diego International Dance Festival 
  • the SuperSEAL Triathlon.

As a result of the grants, Little said the events saw an increase in attendance or registration. He added that two hotels reported jumps in their number of overnight guests in conjunction with the events.

The group will again distribute $20,000, but not necessarily equally divided as it was last year. Applications, which Little said only take about 15-20 minutes to complete, will be reviewed in July.


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