Call for Art: Colour Theory, by Undiscovered Gallery

The Undiscovered Gallery is proud to present its next innovative art exhibit opening Friday, July 27th, 2012.

The theme for this show is going to be “Color Theory”:

Colour is the element that results in light striking an object and reflecting back to the human eye. For every artist, the meaning color conveys varies in terms of  cultural, contextual, temporal, and perceptual differences. However, almost all artists use the power behind this element to evoke their message, consciously or unconsciously. For the upcoming show, I ask you to evaluate your work. Think of why it is you select the colors you use, think about whether you manipulate them, think about if you limit your palette, and think about color and the effect it has on not only your artwork, but the artwork of painters and photographers in the past as well as those in contemporary society. 

I thought this quote by Van Gogh was great,

"Instead of trying to reproduce exactly what I see before me, I make more arbitrary use of colour to express myself more forcefully ... To express the love of two lovers by the marriage of two complementary colours ... To express the thought of a brow by the radiance of a light tone against a dark background. To express hope by some star. Someone's passion by the radiance of the setting sun."
Vincent van Gogh, 1888.

Keep in mind that the gallery is unlike most galleries you’re accustomed to since the space is an eclectic and distinct environment to display your art.  The unusual shape and size of the gallery lends itself for viewership. Our objective is to encourage up and coming artists to take advantage of the space, build relationships with other artists, and have the opportunity to share your work with the public.

Not only that, but every reception (each month) we like to book a musician who can relate to our artists and who is interested in performing out on the patio! The Undiscovered Gallery is just as eager about giving musicians a chance to shine! Musicians can contact me with further questions, but they are required to bring their own equipment. 

Not to mention, we're looking into giving culinary specialists a chance to experiment new hors d'oeuvres and scrumptious snacks for receptions! 

That said, the next exhibit is open to different media, scale, and concept as long as the art piece complies with the theme of the show. You may submit as many pieces as you’d like, since the Undiscovered Gallery enjoys showcasing multiple pieces by an artist, so that the audience may get a better sense of the individual artist's practice.

If this is something you're interested in, then email me for more details at: nicole.lian22@gmail.com!

Thank you!