If you have hopes of entering the marketing and/or media fields, now is the best time to get started with your educational background.
SDSU’s College of Extended Studies will offer its introductory “Defining and Positioning a Brand” course in the Professional Certificate in Marketing & Media program on Wednesdays, Oct. 3-24, 6-9 p.m.
You will kick off the marketing and media certificate program by learning how to identify and understand your target market(s) and create and position a brand identity. In this fast-paced course, you’ll learn how to differentiate your company from the competition, how to position a brand in the marketplace by creating a cohesiveness of internal efforts and focus, and how consumer perceptions are formed from brand execution, advertising, and marketing communications.
The instructor is Gaetan Fraikin, CEO/audacity chief at Audacity, Inc. The early registration fee is $279 for the general public and $249 for San Diego Ad Club members. After Sept. 25, the cost is $299 for the general public and $279 for Ad Club members.
The San Diego Ad Club and SDSU's College of Extended Studies have come together to offer this Professional Certificate in Marketing & Media program. It's designed for early- to mid-career marketing, advertising, public relations, media, and sales professionals, as well as anyone who wants to enter these exciting careers.
This is a SDSU Research Foundation program.
SDSU's College of Extended Studies reaches out to the greater San Diego community, the nation, and the world with a wide variety of lifelong learning classes, seminars, and certificate programs. Career advancement courses are offered in many areas of management, leadership, and quality improvement while self-enrichment courses range from accounting to web design. Additionally, the College offers more than 50 certificate programs, online courses, and many other learning opportunities. For more information or to register, call (619) 265-7378 (SDSU) or log on to www.neverstoplearning.net.